Taylor Swift with her fiancé Travis Kelce, left, during the 2025 Stanley Cup Final at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida. Picture: AFP A French wine maker has hailed the impact of his Sancerre appearing in Taylor Swift’s latest documentary which looks set to deepen America’s love affair with the famed Loire appellation. A bottle of Sancerre by the Terres Blanches domaine, which sells for around $40 in the United States, is glimpsed briefly by a mixing desk during episode five of theEnd of an Eradocumentary about Swift on Disney.
That was enough for the army of online “Swifties”, who scrutinise the singer’s every move to identify “Taylor’s wine”. Stocks quickly sold out on the website of its US distributor, providing the latest example of what has become known as Swiftonomics – the ability of the 36-year-old billionaire to make or break brands with an endorsement. “It’s pretty mad.
You can’t put a price on it,” Laurent Saget, who runs Terres Blanches, told AFP. “Even if we had wanted to place one of our bottles in such a widely watched series, we couldn’t have afforded it. It’s nice to have a spotlight land on the appellation and on our domaine,” he added.
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Saget, 40, said he didn’t know Swift’s music, but he’d be happy to welcome the soon-to-be-married megastar to the small family-owned property in the village of Bue, which produces 80 000 to 120000 bottles a year. When asked in 2018 by TV host Ellen DeGeneres what she would bring to a dinner party, she showed no hesitation in replying “white wine”, before adding her preferences: “Sancerre, Pinot Grigio, Sauvignon Blanc.” Sancerre is one of France’s most famous wine-making regions, located in the central Loire Valley, where its famously crisp whites are produced from 100% Sauvignon Blanc and its reds with Pinot Noir.
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