As we wrap up 2025, it is time to look back at the trends that absolutely took over our social feeds and shopping carts. From quirky collectables to tech that actually makes us look better, the year was a wild ride of “must-haves.” Whether you were scrolling through TikTok or hunting for deals, these are the five things that defined the South African lifestyle this year. If you visited any major mall this year, you likely saw these fuzzy little monsters hanging off almost every handbag.
Labubu, the mischievous elf with the jagged teeth, became the ultimate status symbol for Gen Z and Millennials alike. These started as collectable art toys, but they exploded locally after global stars were spotted with them. The appeal lies in the blind box thrill, where you never quite know which one you are getting.
In a year where we all needed a little bit of fun, these quirky charms brought a massive dose of personality to our everyday accessories. 2025 was the year we decided to stop staring at our wrists. Smart rings finally went mainstream in South Africa, offering a more discreet way to track health than a traditional smartwatch.
