Discover the words and phrases that defined South Africa in 2025, as PanSALB unveils its annual list In a noteworthy announcement made last Tuesday, the Pan South African Language Board (PanSALB), in collaboration with media research company Focal Points, unveiled the most prominent words, terms, and expressions that resonated throughout South Africa in 2025. After an extensive review of various linguistic contenders, the phrase “G20” emerged as the standout winner, reflecting the significant global event that took place on African soil. Ntombentle Huluhulu from PanSALB highlighted that the selection was not arbitrary; it followed a meticulous analysis of frequency data gathered from reputable print, broadcast, and online media, covering the span from January to December 2025.
“Our researchers diligently monitored keywords that shaped public discourse across various platforms,” she explained. “G20 was recognised as a pivotal term, particularly since South Africa hosted the historic G20 summit the first ever on the African continent.” While “G20” took the top spot, other notable contenders included “Government of National Unity,” “Tariffs,” and “Femicide,” all of which reflect vital political, economic, and social issues faced by the nation during the year. This term, a favourite among Gen Z, signals acceptance and legitimacy, often used to validate feelings and experiences. Huluhulu elaborated, “Using ‘valid’ is very much about recognising and respecting one’s feelings in a fast-paced digital realm.” A particularly heartwarming highlight of the year’s selections was the recognition of South African sign language, with “I love you” being chosen as the sign of the year.
