Eyebrow restoration takes centre stage as beauty moves towards ‘restoration culture’. Between the razor-thin arches of 2010 and the disheveled “boy brow” of TikTok, we began to think of our eyebrows as characteristics of our personalities. One wrong tweeze, a little too much microblading, a poorly planned lamination, suddenly, the things meant to frame our faces started dictating our confidence.
The pendulum has swung to restoration culture, a movement where we fix what beauty trends once convinced us to destroy. Think of it as beauty’s apology tour: quiet, medical and deeply personal. According to the International Society of Hair Restoration Surgery (ISHRS), eyebrow transplants are one of thefastest-growing aesthetic proceduresglobally.
In 2024, 12% of women seeking non-scalp hair restoration chose eyebrow transplants, up from 9% in 2022. Surgeons are also seeing more men walk in to reclaim fuller brows, not for drama, but for balance. For many people, brows are no longer about following trends.
[paywall]
They’re about restoring something they didn’t realise they’d lose forever. A prime example of this is the beautiful, mesmerising American actress Meagan Good, the epitome of thin, plucked brows, who has admitted to having brow restoration surgery because her hair follicles were damaged from the 2000s’ thin, plucked brows. Somewhere between the razor-thin arches of the 2010s and TikTok’s messy “boy brow”, societal standards surrounding eyebrows morphed into a reflection of personal identity.
[/paywall]
