Malume Foodie with his award at the TikTok Awards Sub-Saharan Africa, after winning the Food Creator of the Year category. Picture: malumfoodie/Instagram Self-taught cook Malume Foodie was the only South African winner at the TikTok Awards Sub-Saharan Africa, taking home the Food Creator of the Year title. “From my humble beginnings of Hammanskraal, to Soshanguve and to all of South Africa, now we are in Africa!” reflected Malume Foodie after his win.
The awards, held on Saturday evening, honoured the creators who defined a new era of African culture, entertainment and storytelling. “Tonight’s ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. From Sokoto to Nairobi, and Accra to Pretoria, we honoured the creators who turned 60-second clips into cultural movements,” said TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba.
“We are honoured to celebrate them as they amplify their voices and take their stories from Africa to the world.” Bontle Modiselle-Moloi hosted the awards, with Keegan Gordon and Zayaan Noorani as red-carpet presenters. Mihlali Ndamase made a surprise appearance to present the Video of the Year award, while South African Olympic medallist Akani Simbine presented the Sport Creator of the Year award. Malume Foodie, who hails from Pretoria, was the only South African to win a category, with Nigerian content creators being the biggest winners on the night. Food content creator Raja’atu Muhammed Ibrahim from Nigeria won the Creator of the Year award for her channel, Diaryofanortherncook, which celebrates Northern Nigerian cuisine.
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