Zimbabwe News Update
newshawks
3 min read
When audrey nyoni (21) finished high school in bulawayo, zimbabwe, she was faced with a tough decision to make regarding her future. After completing high school, her education came to a halt as her mother could not afford a-levels or college fees. “that made me want to look for another way out of persuading my dreams without stressing my mom. I have a cousin who used to live in cape town working in the farm vineyards so l asked him if i could join,” she recounts. It was through this road that she started her independent journey into business. Now, she is helping more entrepreneurs from around the globe build their own successful business ventures, through her company dreyink tech advisors – a firm that helps entrepreneurs overcome self-doubt and scale their ventures.
“many people want to be in business but face financial setbacks or don’t believe in themselves,” audrey explains. “i knew i had to put it in them that they can be greater entrepreneurs.” her work spans continents, coaching clients in the united kingdom, philippines, canada, australia, the united states, zambia, ghana, uganda, nigeria, south africa, zimbabwe, and sri lanka, helping them rediscover confidence and refine their business strategies. “i work with aspiring entrepreneurs, those on the verge of giving up, across all sectors,” she says. Her journey, however, has also given her a sharp eye for the structural challenges facing small businesses in zimbabwe. Audrey says that the lack of collaboration within local business communities has been stifling growth.
“one of the biggest challenges is that business communities are not very engaging or united,” she says. “if entrepreneurs could come together, share ideas, and collaborate, things would really change.” she also points to economic instability, inflation, and complex regulations as barriers that make it hard for entrepreneurs to thrive. “the value of money keeps changing, costs rise daily, and access to finance is difficult,” she notes. “many entrepreneurs end up operating informally, which limits their chances to grow or attract investors.” audrey says living in south africa has changed how she sees business, as she has witnessed structured support systems for small enterprises — from mentorship and government programmes to strong entrepreneurial networks.
“being here has taught me to see things differently,” audrey says. “i’ve learnt to value partnerships, plan strategically, and be open to growth.” while she acknowledges that her early experiences in zimbabwe once made her think opportunities were scarce, she now recognises that mindset as her greatest obstacle. “growing up in zimbabwe and watching my mum run her business gave me resilience, determination, and creativity,” she reflects. “but south africa has shown me the importance of planning, support, and digital engagement. I want to bring some of these lessons back home to strengthen zimbabwe’s entrepreneurial ecosystem.” advice to emerging entrepreneurs her coaching philosophy goes beyond technical advice – it’s rooted in empowerment.
She works to help clients confront imposter syndrome, build confidence, and strengthen their digital presence. “we live in a digital world,” she says. “it’s time for small business owners to believe in themselves and be more visible online – that’s where growth starts.” she says that research, planning, and starting small are some of the key aspects to a successful business. “know exactly what problem you are solving, and once you do, act deliberately,” she says. “whether it’s a salon, a laundry, or a tech service. Once you know that, plan strategically, be deliberate in your actions, and start small, focusing on quality and steady growth. “i would also advise being good to your employees and clients.
Treat them with respect and fairness because your reputation is built on how you treat people as much as on your product or service.”
