Varum signs deal to import and distribute Carlsberg beers before moving to local production

HARARE – Danish beer giant Carlsberg is entering the Zimbabwean market through a partnership with Varun Beverages Zimbabwe, the local bottler of Pepsi products, in a move set to make the country a hub for regional beer exports.

Varun Beverages Zimbabwe, a subsidiary of India’s Varun Beverages Limited, has signed a landmark sales and distribution agreement with Carlsberg for the African market, with Zimbabwe leading the first phase of the rollout.

Varun Beverages Zimbabwe CEO Vijay Bahl said the deal marks the first step in a broader strategy that will see local beer production under the Carlsberg brand.

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