The recipe has been the stuff of corporate legend, with only a handful of people knowing the complete formula JOHANNESBURG, — In a move that has sent shockwaves through the quick-service restaurant industry,KFC Africaannounced today that it will do the unthinkable: reveal itssecret recipe. The recipe has been the stuff of corporate legend, with only a handful of people knowing the complete formula. The objective has always been the same: to work out what’s in the recipe.
And on Wednesday 8 October, the truth will finally be revealed. “People have been asking us for years about our secret recipe,” says Grant Macpherson, Chief Marketing & Digital Officer,KFC Africa. “They’ve guessed, they’ve pleaded and they’ve done their best to copy it.
And now we’ve decided the world can finally share it. We think it will be better for everyone if it’s out in the open. “History will decide whether or not this is a masterstroke, but we believe it will be good for us and most importantly good for South Africa.” Macpherson says KFC will explain its reasons for revealing thesecret recipeonly on the day of the big reveal.
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“There’s obviously going to be a lot of speculation about why we would give away this precious asset, and why now,” he says. “Our loyal customers may be wondering whether this will kill the mystique that has made KFC South Africa’s biggest quick-service restaurant brand. “We don’t think it will, but everything will become clear on 8 October.
Until then, all the guesses and opinions will be just that. KFC has been part of Africa’s story since 1971, when the first restaurant opened in Johannesburg. Today, with more than 1,400 restaurants across 22 sub-Saharan countries, it stands as the continent’s leading quick service restaurant brand and home of the Original Recipe® fried chicken that millions love.
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