ZIMBABWEAN companies will exhibit at Namibia’s premier Windhoek Agricultural and Livestock Show (WALS) for a second consecutive year, the national trade agency ZimTrade said on Wednesday. The event is scheduled for September 30 to 4 October 2025. The WALS Show remains one of Namibia’s largest annual exhibitions, attracting more than 100 000 visitors, including buyers, government representatives, farmers, and consumers from across the region.
Its unique combination of a trade exhibition, cultural showcase, and livestock displays makes it an essential platform for countries seeking to access the Namibian market and the wider Southern African region. Zimbabwe’s participation this year marks its fourth coordinated presence at WALS in recent years, demonstrating a sustained effort to build on the success of previous engagements. Last year, the Zimbabwe pavilion attracted considerable foot traffic and generated positive interest in the quality of Zimbabwean products.
Exhibitors secured promising leads, held direct engagements with Namibian retailers, and established distribution contacts. More importantly, the show provided invaluable market intelligence that informed this year’s strategy. This intelligence highlighted sectors where Namibia’s import demand was high and where Zimbabwe could realistically supply competitively, setting the stage for a stronger and more targeted participation in 2025.
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The ZimTrade chief executive officer, Allan Majuru, said Zimbabwe’s return to WALS is a deliberate move from exploration to execution. “Last year laid a solid foundation by identifying key market entry points; this year, we are focused on closing tangible deals, securing long-term supply contracts, and significantly increasing Zimbabwe’s market share in high-demand sectors like processed foods and leather,” he said. What makes WALS unique is not only the sheer size of the audience but also its regional reach.
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