NetOne painting Zimbabwe orange

📅 Published: August 17, 2025

📰 Source: thestandard

Curated by AllZimNews.com

Analysts say the campaign could be a strategic masterstroke in the fierce battle with other players. “But sustained growth will still hinge on consistent network quality and customer care. ” Economic commentator Farai Chikore added that NetOne’s move reflected the urgent need for state operators to modernise and compete head-to-head with private-sector rivals. “Branding alone will not win — they will need to back this up with service delivery and innovation,” he said.

NetOne appears ready for the challenge.

The company has recently invested heavily in fibre expansion, boosted its LTE coverage, and introduced customer-friendly payment options — all part of its plan to transform its image from a legacy landline operator into a 21st-century connectivity powerhouse.

With the country now painted in NetOne’s unmistakable orange, the question is no longer whether people notice the brand — it is whether they will make the switch.

Meanwhile, the service provider delivered one of the most emphatic performances in its history, posting record growth in revenue and profits while accelerating the rollout of high-speed 4G and 5G services in a bid to outpace private-sector rivals. 🔗

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