1Life Insurance says viral Sassa-branded material is fake

It flatly denied that the material was ever approved or distributed by the company. The insurer said it takes any misuse of its brand seriously and was clear that no such partnership with Sassa exists. With the origins of the material still unknown, 1Life has indicated it is looking inward and at its broader network to find answers.

The company acknowledged that everyone operating under its brand is held to specific standards, stating that “all partners need to adhere to our brand standards,” and confirmed it would be “investigating this matter further.” The insurer said it was open to engaging with Sassa on the matter. “We would welcome the opportunity to engage directly with Sassa so that any concerns can be formally shared with us, properly assessed and addressed,” 1Life said. It added that it was “fully committed to compliant, transparent and responsible customer communication at all times.” Before 1Life issued its response, Sassa had already taken the matter public, expressing concern over what it described as the unlawful use of its logo.